Continental CN eShop operation specialist in Shanghai, China
CN eShop operation specialist
▪Meet growth targets for sales metrics such as Consumer sales, CR (conversion rate), UPT (units per transaction) and ATV (average transaction value)
▪Consistently produce excellent customer experiences through customer service and interaction, customer engagement in store touch points, in-store navigation, store cleanliness, merchandising and atmosphere
▪Assist to manage flagstones/mini program daily operation and grow brand business in responsible platform
▪Assist to manage online big campaigns, marketing and special brand programs
▪Communicate with TP on daily operation, sales plan and execution of flagship stores/ mini program in terms of merchandising, event planning, customer service and logistic delivery.
▪Monitor TP daily operation to ensure the brand equity and business target are well addressed.
▪Responsible for keeping tracking and updating monthly campaign calendar and results
▪Cooperate with field sales to drive online to offline transfer"
▪Track and analyze competitions in EC platform, business analysis & reporting
▪Analysis of sales performance, campaigns and marketing programs
▪Ongoing analysis of key business metrics including but not limited to top sellers, categories, traffic, conversion, SPT, membership, rebate, promotion scheme, etc.
▪Deep understanding and research on EC platforms' rules, business intelligence, commercial terms and regulations
▪Build high-effective relationship with EC platform and be familiar with the platform operation mode and be sensitive to business intelligence of industry/platform/competitors.
▪Project management and implementation (fast delivery, transition & invoice, none tire project, promotion scheme & implementation, etc.)"
▪ Other ad hoc tasks assigned by supervisor
▪ Other Project initiation and implementation "
College degree or equivalent preferably marketing or commercial or Engineering background
Good in English and communication" Experience in managing Tmall store and conducting O2O business
3 years working experience on channel & e-business with Multi-national company is a plus , within Auto industry is a plus
Vendor management experience with advanced supply chain management knowledge is a plus
Process experience of retail operation
Advanced experience in cooperation with external customers and vendors
Team working experience is a plus
Muliti-international company working or cooperation experience is a plus
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The Business Area Tires offers the perfect tires for a wide range of different applications - from cars, trucks and buses to special vehicles, bicycles and motorcycles. Through continuous investment in Research & Development, Continental makes a major contribution to safe, cost-effective and ecologically efficient mobility. The portfolio of the Business Area Tires includes services for the tire trade and for fleet applications, as well as digital management systems for tires.
Key Account Management, Marketing and Sales