Continental CN_eCommerce Specialist in Shanghai, China
Responsible for the O2O channels operation, like TUHU, JD.com, and QCCR, including sales promotion and activities plan, store design, Taobao advertising plan, customer service and so on;
▪Cooperate with ecommerce channels
▪Improve retail shop conversion rate within E-Commerce Channel
▪Get knowledge of overall E-business channel development,keep informed about industrial trends.
Have strong knowledge of data analysis. Get learning from events results, analyse industry&competitors data, take action to increase store sales and improve market share;
▪ Regular monthly and milestone reporting, following the defined timing, content, quality requirements.including: Channel map, segementation, sell-out FC with development curve, product mix, sales policy and promotions, market situation update, working schedule, KPI review.
▪ Follow the company standard reporting requirement to provide inputs on time with right quality.
▪ Support digital marketing team to implement to the digital marketing campaign, which aims to improve the e-commerce sales conversion rate
▪ Support to monitor the digital marketing campaign performance and identify the effective digital channels / approach for e-commerce channels sales performance
▪ Ensure efficient process execution
▪ Have strong experience in the big promotion, activity plan and execution
▪ Understand the insight of consumer behavior.
- College degree or equivalent preferably marketing or commercial or Engineering background
Good in English and communication
- Experience in managing franchise network is a plus
3 years working experience on channel & e-business with Multi-national company is a plus , within Auto industry is a plus
Vendor management experience with advanced supply chain management knowledge is a plus
- Process experience of retail operation
Advanced experience in cooperation with external customers and vendors
- team working experience is a plus
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The Business Area Tires offers the perfect tires for a wide range of different applications - from cars, trucks and buses to special vehicles, bicycles and motorcycles. Through continuous investment in Research & Development, Continental makes a major contribution to safe, cost-effective and ecologically efficient mobility. The portfolio of the Business Area Tires includes services for the tire trade and for fleet applications, as well as digital management systems for tires.
Marketing and Sales