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Continental CN_Senior Product Specialist in Shanghai, China

CN_Senior Product Specialist

Shanghai (Tires)


Job Description

▪ Work out and continuous update of product requirements, through segment and competitor analysis

▪ Define range with clear business plan and launch timing, and continuous update of the requirements through raising TLAs

▪ Define target product positioning. Work-out competitiveness (Value proposition) of the product offer in line with the product story

▪ Prepare launch of tire lines and TLAs based on availability

▪ Coordinate with launch management to ensure developemnt resource for China

▪ Analyze domestic market requirement, competitors products / product portfolio, consumer purchasing behavious

▪ Give input to BU PM about product life cycle and raise succession of tire line based on segment needs and competitiveness

▪ Lead the operation of phase-in of new products and phase-out of old products

▪ Consult pricing management to set the price benchmark with competitors' products

▪ Efficient product feedback survey with the internal and external customers about the product features and trends

▪ Coordinate R&D for product performance feedback, defining product requirements for China in each segment

▪ Based on product stories work out the sales argumentation and product related materials

▪ Coordinate CCC process to ensure in-time product delivery to China market

▪ Coordinate with internal functions to ensure product supply to China market

▪ Track the product line & TLAs launch progress vs. Business Plan

▪ In line with product story together with BU PM define the Product factbook (FAB), do field validation for the FAB

▪ Cooperate with communication and training team to develop product communication materials

▪ Follow and cooperate with the sales/communication to do the product training for internal and external customers, update the training materials and development the standard product training concept

Job Requirements

  1. Bachelor or above degree in science, engineering, liberal arts

  2. Fluent in Chinese, English

3.Minimum 3 years experience in related fields or jobs

  1. Product management knowledge with business plan process experience

  2. Product development and project management experience

Job Type


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About Continental

The Business Area Tires offers the perfect tires for a wide range of different applications - from cars, trucks and buses to special vehicles, bicycles and motorcycles. Through continuous investment in Research & Development, Continental makes a major contribution to safe, cost-effective and ecologically efficient mobility. The portfolio of the Business Area Tires includes services for the tire trade and for fleet applications, as well as digital management systems for tires.

Job Category

Marketing and Sales