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Continental CN_Sr. Consumer Marketing Specialist in Shanghai, China

CN_Sr. Consumer Marketing Specialist

Shanghai (Tires)


Job Description

▪Develop overall trade marketing strategy and planning according to business goal, propose strategic B2B promotion tactics / mechanism to support DD buy-in / sell-out.

▪Develop quarately B2B promotion plan to support volume growth

▪Define and develop the premium and innovative merchandise / promotion article to draw customers attention with extra volue growth

▪ Set up a management system with one package service

▪ Integrated online retailer material ordering, warehouse management and logistic

▪ Separate tire and promotion items management

▪ integrated with internal relevant systems

▪ Promotion planning 2 months before launch, including concept, merchandising creativity, scheme, ROI

▪ Merchandising production, allocation, logistics management, ensure merchandising quality and shipment punctuality

▪ Internal process follow-up, vendor management and GR

▪ Implementation monitoring

▪ Standard material (used in internal/external marketing/sales activities/events) management, including integration, quality control and shipment

▪ Regular material (uniforms, valves etc.) management, set up retailers application rules and deliver frequency

▪ Daily material management, to satisfy ad-hoc requirements/projects

Job Requirements

  1. University degree or equivalent preferably marketing or commercial background

Good in English and communication

  1. At east 5 years working experience in B2B promtion + merchandising

Vendor management experience with advanced supply chain management knowledge is a plus

  1. Process experience of merchandising management is a plus

Advanced experience in cooperation with external customers and vendors is a plus

Job Type


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About Continental

The Business Area Tires offers the perfect tires for a wide range of different applications - from cars, trucks and buses to special vehicles, bicycles and motorcycles. Through continuous investment in Research & Development, Continental makes a major contribution to safe, cost-effective and ecologically efficient mobility. The portfolio of the Business Area Tires includes services for the tire trade and for fleet applications, as well as digital management systems for tires.

Job Category

Marketing and Sales